About
With over 15 years of experience, I've honed my skills in business, marketing, product…
Articles by Tim
Contributions
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How do you handle and overcome user interview challenges and biases?
Not only do we come to this process with biases, our customers do as well. They have used other software products, a tablet, and a smartphone. There are expectations they are going to bring whether those are "fair" or not. Hint... they're fair! And that doesn't mean we shouldn't challenge them when necessary. We are serving our customer and users by building a product for them. When interviewing and reviewing product features, there are ways that we can help guide them: 1) Ask positive and negative questions about the same feature. 2) Reference and acknowledge the tools that may be biasing them. 3) As learned in a sales training once, "Drop the Rope"... there's no use in battling them. This also reveals the strength of their bias.
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How do you negotiate technical trade-offs with engineers and designers?
As a product leader, and not a technical development leader, I constantly have to balance my own desires and dreams of a beautiful platform with practicality and utility. Many times, while a graph or chart is nice looking, a table of data is what is needed. And that's ok... The key to successful prioritization is, yes, the hard skills of measuring ROI and customer impact, but it's also the soft skills, like: 1) Being willing to let go of your initial vision. 2) Honest, open dialog with your team and customers. 3) Not merely having but EXERCISING humility when you learn things you didn't know upfront. 4) Practicing patience in delivering partial features quickly... 5) ...and discipline to deliver the remaining features later.
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How do you align your technical product vision with business strategy and goals?
Business context matters for your company, as the technology provider, and for your customers, as the users. Balancing context facets like time, cost, goals, revenue generation, and ease of engagement all takes time to understand. Hopefully, you have a clear view of your own company's contexts, like: 1) Diversifying offerings 2) Increasing depth of product adoption 3) Increasing recurring long-term revenue 4) Seeking new markets Find these by asking deeper questions. Whether you use "5 Whys" or some Maslow-inspired hierarchy, get to the heart of your company's growth, goals, and values. For customers, this can be considerably trickier. Each customer is a fingerprint... unique but unsurprising. Ask more questions of them than yourself.
Activity
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To think... it all started with the wellbeing of children! #ItsForTheKids #BuildingGeniuses Paul Valente
To think... it all started with the wellbeing of children! #ItsForTheKids #BuildingGeniuses Paul Valente
Shared by Tim Vogel
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#IllJustLeaveThisHere #TheMoreYouKnow https://lnkd.in/gA3hM-XG
#IllJustLeaveThisHere #TheMoreYouKnow https://lnkd.in/gA3hM-XG
Shared by Tim Vogel
Experience
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KMC Controls
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Education
Volunteer Experience
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Member, IoT Advisory Board
Member, IoT Advisory Board
The Channel Company
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Guest Services and Prayer Team
Guest Services and Prayer Team
Granger Community Church
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Tech Team
Tech Team
Granger Community Church
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Site Leader
Site Leader
Granger Community Church
Projects
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Innovative Seats and Designs
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Working with Innovative Seats and Designs as they launch new products throughout different industries. Our latest launch: www.granmotoskins.com
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Entegra Coach Retail App
Working closely with our advertising agency, we developed a cross-platform sales app to aid dealership sales reps across the country sell the quietest riding, best handling coach on the market today. By utilizing web best practices and modern HTML techniques, we were able to build an app experience that avoided app store approvals, increased knowledge management efficiency by tying directly into our website databases, and improved user adoption and usage.
Other creators -
Skypoint Transit Rebrand & Website Redesign
Consulted on the rebranding and website redesign for Skypoint Transit, leading the creative design, development, and implementation throughout. Working directly with the C-Level executives, we came together and determined Skypoint Transit's primary goals, branding desires, and tangible measurements for success. After months of development, the responsive website and rebrand launched successfully, resulting in increased web traffic (fueled by a multi-tiered AdWords Campaign) and an increase in…
Consulted on the rebranding and website redesign for Skypoint Transit, leading the creative design, development, and implementation throughout. Working directly with the C-Level executives, we came together and determined Skypoint Transit's primary goals, branding desires, and tangible measurements for success. After months of development, the responsive website and rebrand launched successfully, resulting in increased web traffic (fueled by a multi-tiered AdWords Campaign) and an increase in online orders.
Other creatorsSee project -
Direct/Interactive Marketing Challenge: SkyMall
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Worked in a team environment to develop an Integrated Marketing Campaign focused on increasing SkyMall's quantity purchased 800%.
Other creatorsSee project
Honors & Awards
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Finalist - ReceiptSnap
PSCU
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Graduate Honorable Mentions - 2011-2012 Collegiate ECHO Challenge sponsored by SkyMall
2011-2012 Collegiate ECHO Challenge sponsored by SkyMall
Languages
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English
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Recommendations received
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More activity by Tim
"'In a crisis or conflict scenario, China could use their pre-positioned cyber capabilities to wreak havoc in civilian infrastructure and deter U.S…
Shared by Tim Vogel
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